Agile Product Management with Scrum: Creating Products that - download pdf or read online

By Roman Pichler

ISBN-10: 0321605780

ISBN-13: 9780321605788

The First advisor to Scrum-Based Agile Product Management


In Agile Product administration with Scrum, leading Scrum advisor Roman Pichler makes use of real-world examples to illustrate how product proprietors can create winning items with Scrum. He describes a wide diversity of agile product administration practices, together with making agile product discovery paintings, profiting from emergent standards, growing the minimum marketable product, leveraging early patron suggestions, and dealing heavily with the improvement team.


Benefitting from Pichler’s broad event, you’ll find out how Scrum product possession differs from conventional product administration and the way to prevent and triumph over the typical demanding situations that Scrum product vendors face.


Coverage includes

  • Understanding the product owner’s position: what product vendors do, how they do it, and the impressive implications
  • Envisioning the product: creating a compelling product imaginative and prescient to impress and advisor the staff and stakeholders
  • Grooming the product backlog: managing the product backlog successfully even for the main complicated items
  • Planning the discharge: bringing readability to scheduling, budgeting, and performance judgements
  • Collaborating in dash conferences: understanding the product owner’s function in dash conferences, together with the dos and don’ts
  • Transitioning into product possession: succeeding as a product proprietor and developing the position within the enterprise

This ebook is an critical source for someone who works as a product proprietor, or expects to take action, in addition to executives and coaches attracted to setting up agile product management.

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Extra info for Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series (Cohn))

Sample text

Note that the vision may be implemented by more than one release. Take the example of the first version of Google Chrome. 0 in December 2008. A longer-term outlook on a product’s growth can be captured in the form of a product road map, as I discuss later in this chapter. 6. htm. A similar attitude is portrayed by the motto “You have to kiss a lot of frogs to find a prince,” as Art Fry of 3M famously observed. Note that a handsome prince pays for many frogs. From the Library of Wow! eBook SIMPLICITY • • • 31 SIMPLICITY Simplicity facilitates creating a product with the minimum functionality that is easy to use.

I am not discouraged, because every wrong attempt discarded is another step forward. Personas and Scenarios Personas help us select our target customers. Scenarios allow us to understand how the product changes their lives (Cooper 1999). A persona is a “hypothetical archetype” representing a target customer or user. You can think of a persona as a specific instance of a use case actor or a user role. Personas have names. Their descriptions include information relevant to their use of the product: for instance, their job roles, skills, or interests.

Imagine if Microsoft offered four Office Visio 2007 versions: Essentials, Standard, Professional, and Deluxe. 11 10. com. 11. Note that Microsoft used to offer three Visio editions, Standard, Pro, and Tech, in the late 1990s. Since then the company has streamlined its portfolio. From the Library of Wow! eBook C O M M O N M I S TA K E S • • • 4 3 There is another potential drawback: Product variants carry the danger of implementing functionality over and over again, causing high development and maintenance costs.

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Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series (Cohn)) by Roman Pichler

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